GOOGLE REVAMPS ADWORDS EDITOR

Yesterday December 10th, Google released a fully-revamped version of AdWords Editor. Announced during one of Google’s many webinars by AdWords Vice President, Jerry Dischler. You may be asking yourself, what sets the new version apart from the AdWords Editor of old…...

AdWords and YouTube

YouTube recently announced that it gets more than one billion unique visitors to the site every month. Considering that the company was created in 2005, this is quite the feat, but relatively common for Google. Google hit this same mark in June of 2011, after being...

This Week In AdWords News: Mobile

This week in Adwords, Google shared some interesting findings from their partnership with Nielsen regarding mobile conversions. While we are aware of the increasing number of mobile users, the default view from some advertisers was that users were searching on their...

40% of Google Users Don’t Know Which Ads Are Paid

In a recent study conducted by Bunnyfoot, a UX company located in the UK, up to 40% of consumers don’t know which ads are paid search ads and which ads are organic. Though studies over the years have shown that users typically click more on organic ads, in...