In a recent study conducted by Bunnyfoot, a UX company located in the UK, up to 40% of consumers don’t know which ads are paid search ads and which ads are organic.

adwordsThough studies over the years have shown that users typically click more on organic ads, in certain industries users are more likely to click on whatever listings show up at the top of the page, both paid and organic.

Bunnyfoot’s research was primarily focused on the insurance industry, which is one of the most competitive industries for both pay-per-click and organic search. Bunnyfoot used heat-mapping software to track how users interact with the search results.

Bunnyfoot’s study once again proves that paid search is absolutely crucial for your business to do well online. To read more about this study, check out the article at e-consultancy.