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How To Choose Keyword Bidding Strategies
How To Choose Keyword Bidding Strategies Imagine the Google Adwords auction for a moment. The keywords are set, the goals are established, and everything is enabled to go. A relevant query comes into the search bar and suddenly the opportunity arises to start...
Google’s 2018 Mobile Search Update
How your site speed will affect your visibility on organic, mobile search On January 17th of this year, Google announced that website speed will determine visibility for organic, mobile search and will be implemented by July 2018. Other factors such as relevancy will...
Google’s 5 Ad Networks: An Overview
Google’s 5 Ad Networks: An Overview There is no doubt that Google is the titan of the advertising world and is projected to generate about one-third of global digital advertising revenue in 2017, which is estimated to exceed $223 billion. Among many reasons, one...
Capturing Offline PPC Conversions with Google Project Beacon
Capturing Offline PPC Conversions with Google Project Beacon Many businesses use pay per click (PPC) advertising to make their brands more visible online. However, it can be difficult to work out how many of the customers entering a brick-and-mortar premises found...