What is a Landing Page? Where do your users visit after they click the link to the website? Is it slow to load, hard to navigate, or difficult to take action? This series called “Landing Pages That Convert” will outline the basics of successful landing pages and...
How To Choose Keyword Bidding Strategies Imagine the Google Adwords auction for a moment. The keywords are set, the goals are established, and everything is enabled to go. A relevant query comes into the search bar and suddenly the opportunity arises to start...
How your site speed will affect your visibility on organic, mobile search On January 17th of this year, Google announced that website speed will determine visibility for organic, mobile search and will be implemented by July 2018. Other factors such as relevancy will...
Google’s 5 Ad Networks: An Overview There is no doubt that Google is the titan of the advertising world and is projected to generate about one-third of global digital advertising revenue in 2017, which is estimated to exceed $223 billion. Among many reasons, one...
Capturing Offline PPC Conversions with Google Project Beacon Many businesses use pay per click (PPC) advertising to make their brands more visible online. However, it can be difficult to work out how many of the customers entering a brick-and-mortar premises found...
Choosing PPC Platforms for My Business Pay Per Click ads — or PPC — are an important digital marketing strategy for any company that wants to grow their business. PPC ads help companies better control their advertising budgets. They also bring in more...
