by NewJupiterMedia | Feb 16, 2018 | SEM / SEO Tips, Social Media Advertising
So, you own a business. You have ‘regulars’ and you get some great word of mouth business. Maybe you manage your own Facebook posts, and send out a circular in the local mailing. It’s time to take your company’s marketing strategies to the next level, so where to...
by NewJupiterMedia | Sep 21, 2017 | Blog, SEM / SEO Tips, Web Development
Site Speed and Mobile Responsiveness The quest to rank well in search results never ends. The goalposts are constantly moving; where once good rankings were all about the use of keywords and phrases, these days that’s hardly enough. There’s always something new to...
by NewJupiterMedia | Aug 29, 2017 | SEM / SEO Tips
4 Tips for Harnessing the Power of PPC There are tons of ways that digital marketers can harness the power of the Internet to grow a business, and one of the most effective is the pay-per-click (or PPC) ad. PPC ads allow companies to place ads on search engines...
by NewJupiterMedia | Jul 20, 2017 | SEM / SEO Tips, Social Media Advertising
Only about 3% of people who click on your Google ad will buy your product or sign up for your services right off the bat. That means a whopping 97% of website visitors who find your business via an ad on Google won’t buy from you the first time around. Since Google is...
by NewJupiterMedia | Aug 4, 2016 | SEM / SEO Tips
Without a doubt, 2016 has been the biggest year for changes in AdWords since it was first launched 15 years ago. In March, we reported that Google removed right-hand-side ads from its search engine results page. Just three months later, at the company’s annual...
by NewJupiterMedia | Jul 7, 2016 | SEM / SEO Tips, Social Media Advertising
Last month, Microsoft announced it was purchasing LinkedIn for $26 billion. On its face, the acquisition might seem puzzling. Why would Microsoft want to buy a social network like LinkedIn? Well, it’s not the first time the company tried to get its hands on a social...