So, you own a business. You have ‘regulars’ and you get some great word of mouth business. Maybe you manage your own Facebook posts, and send out a circular in the local mailing. It’s time to take your company’s marketing strategies to the next level, so where to...
Site Speed and Mobile Responsiveness The quest to rank well in search results never ends. The goalposts are constantly moving; where once good rankings were all about the use of keywords and phrases, these days that’s hardly enough. There’s always something new to...
4 Tips for Harnessing the Power of PPC There are tons of ways that digital marketers can harness the power of the Internet to grow a business, and one of the most effective is the pay-per-click (or PPC) ad. PPC ads allow companies to place ads on search engines...
Only about 3% of people who click on your Google ad will buy your product or sign up for your services right off the bat. That means a whopping 97% of website visitors who find your business via an ad on Google won’t buy from you the first time around. Since Google is...
Without a doubt, 2016 has been the biggest year for changes in AdWords since it was first launched 15 years ago. In March, we reported that Google removed right-hand-side ads from its search engine results page. Just three months later, at the company’s annual...
Last month, Microsoft announced it was purchasing LinkedIn for $26 billion. On its face, the acquisition might seem puzzling. Why would Microsoft want to buy a social network like LinkedIn? Well, it’s not the first time the company tried to get its hands on a social...