by NewJupiterMedia | Jul 7, 2016 | SEM / SEO Tips, Social Media Advertising
Last month, Microsoft announced it was purchasing LinkedIn for $26 billion. On its face, the acquisition might seem puzzling. Why would Microsoft want to buy a social network like LinkedIn? Well, it’s not the first time the company tried to get its hands on a social...
by NewJupiterMedia | Jun 2, 2016 | SEM / SEO Tips
Last month, Google held its annual Performance Summit in San Francisco and announced several important AdWords updates. One of the most notable changes is the ability for marketers to adjust bids by device type. Previously, marketers could only specify bids for...
by NewJupiterMedia | May 3, 2016 | SEM / SEO Tips
Google’s powerful free tool that simplifies data tracking and improves PPC performance. Have you ever done a Google search for a specific make and model of vehicle, only to have it start “haunting” you? Suddenly, ads for a 1999 BMW Z3 are popping up in the...
by NewJupiterMedia | Apr 28, 2016 | SEM / SEO Tips
A massive surge in mobile traffic has now given smartphones the majority of paid search clicks. If the release of Merkle’s Q1 2016 Digital Marketing Report teaches us anything, it’s that mobile devices are having a tremendous effect on the paid search industry....
by NewJupiterMedia | Mar 8, 2016 | SEM / SEO Tips
Google recently decided to reduce the number of paid search ad results that appear on their search pages by removing ads from the right-hand-side of the results page. Image via Search Engine Watch. So what are they putting in that now-dead space? How will this affect...
by NewJupiterMedia | Jan 11, 2016 | SEM / SEO Tips
Bing. What comes to mind? Not too much. It’s just there, standing in the sprawling shadow of its cool older brother Google. Google, which has the world: Money, Fame, Notoriety. Bing wants to be just like Google but, in reality, it just ends up looking like a bad...
