Digital marketing is a crucial but often overlooked practice for many firms. Most businesses believe that simply having a website is enough to allow them to compete in today’s digital marketplace, but it takes much more than that. Clear and concise communication with...
Everyone knows that it’s cheaper to keep existing customers than to acquire new ones, it’s Business 101. Now, Google has finally listened to the masses and designed a new product to help businesses do exactly that: Customer Match. What Is Customer Match? Customer...
Earlier today during Googles #StepInsideAdWords event Jerry Dischler, Vice President of Product Management for AdWords discussed new features including mobile-friendly ad formats on new verticals, attribution/bidding strategies, and a new re-worked automation tools....
Earlier this week Google announced the launch of its Android app for AdWords. The app is now available for download in the Google Play Store. You can run, you can hide, but AdWords will now find you if you have a mobile signal. Initially debuting in Canada in early...
Earlier this week Google announced the launch of Custom Columns in AdWords. This new feature will allow for AdWords Users to segment existing column metrics for more detailed views of data. If you were looking for an easier way to track performance, then adding custom...
Yesterday December 10th, Google released a fully-revamped version of AdWords Editor. Announced during one of Google’s many webinars by AdWords Vice President, Jerry Dischler. You may be asking yourself, what sets the new version apart from the AdWords Editor of old…...
