Call Tracking and Why it Matters

Call Tracking and Why it Matters

Could my business benefit from call tracking? Whether you own a franchise business, a corporation, or local shop, call tracking allows transparency in identifying customers who are calling your business from online sources. Depending on the scope of your business...
Site Testing and Analytics

Site Testing and Analytics

When used together, site testing and analytics are incredibly powerful tools for increasing your profitability. Digital marketing provides an unprecedented opportunity for business owners to determine which marketing tools are working.  You can track customers from...
Google’s 5 Ad Networks: An Overview

Google’s 5 Ad Networks: An Overview

Google’s 5 Ad Networks: An Overview There is no doubt that Google is the titan of the advertising world and is projected to generate about one-third of global digital advertising revenue in 2017, which is estimated to exceed $223 billion. Among many reasons, one...