by NewJupiterMedia | Aug 4, 2016 | SEM / SEO Tips
Without a doubt, 2016 has been the biggest year for changes in AdWords since it was first launched 15 years ago. In March, we reported that Google removed right-hand-side ads from its search engine results page. Just three months later, at the company’s annual...
by NewJupiterMedia | Jul 7, 2016 | SEM / SEO Tips, Social Media Advertising
Last month, Microsoft announced it was purchasing LinkedIn for $26 billion. On its face, the acquisition might seem puzzling. Why would Microsoft want to buy a social network like LinkedIn? Well, it’s not the first time the company tried to get its hands on a social...
by NewJupiterMedia | Jun 2, 2016 | SEM / SEO Tips
Last month, Google held its annual Performance Summit in San Francisco and announced several important AdWords updates. One of the most notable changes is the ability for marketers to adjust bids by device type. Previously, marketers could only specify bids for...
by NewJupiterMedia | May 3, 2016 | SEM / SEO Tips
Google’s powerful free tool that simplifies data tracking and improves PPC performance. Have you ever done a Google search for a specific make and model of vehicle, only to have it start “haunting” you? Suddenly, ads for a 1999 BMW Z3 are popping up in the...
by NewJupiterMedia | Apr 28, 2016 | SEM / SEO Tips
A massive surge in mobile traffic has now given smartphones the majority of paid search clicks. If the release of Merkle’s Q1 2016 Digital Marketing Report teaches us anything, it’s that mobile devices are having a tremendous effect on the paid search industry....
