Picking a PPC Agency: What to Look for & FAQs
Does the Agency Have Google Premier Partner Status?
The best PPC agencies have Google Premier Partner Status. This means that they are experienced and connected; they have direct access to Google Representative and the staff has received in-person training and Google certifications. Google Premier Partners also get access to AdWords Betas that haven’t been fully released to the public.
Has the Agency Been Around for a Long Time?
The best PPC agencies have been managing PPC campaigns for a while, and they have experience managing a wide range of successful campaigns. For example — New Jupiter Media is one of the first Google AdWords agencies in the U.S., and they have been doing AdWords since 2005, which means they have more than a decade of experience helping companies with their PPC campaigns.
Does the Agency Work in the Right Niche?
When choosing a PPC agency, companies should pick an organization that specializes in their niche and try to avoid jack-of-all-trades shops. Very rarely do all-encompassing agencies do all tasks well, so choose one that focuses on just the right tasks.
Do Companies Have Access to All Their Assets?
Companies should choose a PPC agency that gives them access to all their assets — even if they choose to leave the agency. New Jupiter will always operate as a third-party agency on a company’s behalf, and they will always have access to their assets and have 100 percent transparency, regardless of whether they continue working with the agency or not.