SmartphoneDialing up on click-to-call – Mobile technology is making it easier than ever for people to research products and connect with businesses while they’re on the go. In fact, research shows that 52% of smartphone users have called a business after looking for local information on their mobile devices. Calls are the key in helping consumers connect with businesses in the digital age, so incorporating a click-to- call strategy on mobile is crucial for any company that does business over the phone.

Here are a few of the things that Google has recently updated with the Click-to-call feature:

Click-to-call button
Google recently introduced a new click-to-call button for ads leveraging Call Extensions, which people can easily tap to call businesses. Early results indicate that this new design positively impacts advertiser click-through rates and call volume.

Expanding availability of Google call forwarding numbers
Google’s also focused on bringing Google call forwarding numbers to more advertisers so they can better measure the full value that mobile is driving through calls. Already available in US and UK, Google recently expanded availability to Germany and plan to expand availability to additional countries in the coming months.

Call Extensions for in-app ads
Google also recently introduced Call Extensions for ads showing in apps on the Google Display Network. Now in addition to click-to-call ads across the mobile web, advertisers can also drive calls from ads in more than 300,000 mobile apps.