Last week the New York Times posted a question on its blog asking small business owners their opinion of the changing landscape of Google AdWords.
The business owner featured in the post itself complained of higher costs and lower return; however, the readers who responded to the article had experiences with AdWords that ranged from disappointment and anger to absolute loyalty to the platform.
What accounts for such a range in opinion and experience? We believe it has so much to do with who is running your Google AdWords and P.P.C. campaigns. For example, if your AdWords manager isn’t doing his or her research well, then you could be missing out on lower-competition keyphrases that may cost you a lot less per click, and also convert well for your industry.
If you are in a highly competitive field and you are a small business owner who cannot afford to spend half a million dollars a month in AdWords, then it’s even more important to have a P.P.C. campaign manager who knows the best way to navigate the keyword space.
If you’re dissatisfied with your AdWords campaign right now, we advise you to give us a call. We can troubleshoot the issues you may currently be facing and create a campaign that has a much higher likelihood of succeeding.