by NewJupiterMedia | Feb 1, 2013 | SEM / SEO Tips
You may have heard of the term “geo-targeting” or “geo-segmentation.” This is in relation to a website advertising campaign which is focused on targeting specific location. You may wonder why this is important or if it is relevant to your...
by NewJupiterMedia | Jan 25, 2013 | SEM / SEO Tips
If you are just starting to get into the AdWords space or are already at a proficient level, you probably have looked at or wondered about getting certified in AdWords. At New Jupiter Media, we have six professionals on-staff that are AdWords certified, and we are a...
by NewJupiterMedia | Jan 11, 2013 | SEM / SEO Tips
When you’re building your online strategy, you have a lot of factors to take into consideration—clean code for your website, content, social media tags, blog posts, user integration, etc. You may also hear the phrase “content is king.” While this may be true, there is...
by NewJupiterMedia | Jan 4, 2013 | SEM / SEO Tips
In April of 2012, Google released an algorithm update, dubbed Penguin, that affected a small chunk of websites. Businesses with sites that were over-optimized and used artificial link building techniques were penalized in the search results for engaging in activities...
by NewJupiterMedia | Nov 27, 2012 | SEM / SEO Tips
Well, the Black Friday / Cyber Monday weekend is over, and while shopping for the holidays has just begun, we’d like to hear your feedback on how your PPC campaigns worked for you last weekend. Take our poll below, and look for the results in a week or two here...
by NewJupiterMedia | Nov 20, 2012 | SEM / SEO Tips
SEO and web development are more closely tied than ever and having a plan for integrating them is crucial to your website’s success. In the past, companies hired a developer, a designer, and an SEO firm, thinking that each organization operated completely...
