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Why Do Google Ads Look Different? AdWords’ Expanded Text Ads Now Live
Without a doubt, 2016 has been the biggest year for changes in AdWords since it was first launched 15 years ago. In March, we reported that Google removed right-hand-side ads from its search engine results page. Just three months later, at the company’s annual...
Microsoft-LinkedIn Acquisition: 3 Predictions on How It Will Change Bing Ads
Last month, Microsoft announced it was purchasing LinkedIn for $26 billion. On its face, the acquisition might seem puzzling. Why would Microsoft want to buy a social network like LinkedIn? Well, it’s not the first time the company tried to get its hands on a...
Separate Bids Coming for Tablets and Mobile Devices in AdWords
Last month, Google held its annual Performance Summit in San Francisco and announced several important AdWords updates. One of the most notable changes is the ability for marketers to adjust bids by device type. Previously, marketers could only specify bids for...
Improve Your PPC Campaigns with Google Tag Manager
Google’s powerful free tool that simplifies data tracking and improves PPC performance. Have you ever done a Google search for a specific make and model of vehicle, only to have it start “haunting” you? Suddenly, ads for a 1999 BMW Z3 are popping up in the...
PPC Ads: Mobile Optimization Is Key for 2016
A massive surge in mobile traffic has now given smartphones the majority of paid search clicks. If the release of Merkle’s Q1 2016 Digital Marketing Report teaches us anything, it’s that mobile devices are having a tremendous effect on the paid search...
Google Removes Right-Hand-Side Ads: What it Means for Marketers and Businesses
Google recently decided to reduce the number of paid search ad results that appear on their search pages by removing ads from the right-hand-side of the results page. Image via Search Engine Watch. So what are they putting in that now-dead space? How will this...
Should I Use WordPress.com or WordPress.org for My Site?
Virtually anyone doing research on getting a website built is bound to come across WordPress. WordPress, as many know, is the world’s most widely used website content management system (CMS). However, many may not know the difference between wordpress.com and...
Relationships 101: How to Love Your Marketing Company & Make Them Love You
With Valentine’s Day right around the corner, the staff here at New Jupiter Media have been doing a lot of thinking about relationships: client relationships, that is. As our client base continues to grow, we find ourselves interacting with more and more...
Bing: The Middle Child of Paid Search
Bing. What comes to mind? Not too much. It’s just there, standing in the sprawling shadow of its cool older brother Google. Google, which has the world: Money, Fame, Notoriety. Bing wants to be just like Google but, in reality, it just ends up looking like a...
New Jupiter Media Acquires Marketing Company 789digital
New York, NY – New Jupiter Media, a digital marketing agency with more than 10 years of experience in digital advertising, is proud to announce that it has acquired 789digital, an Internet marketing company based in North Brunswick, NJ. With this merger, New...
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