Remarketing & Retargeting
Leverage Previous Site Users
When maintaining current customers with digital advertising, both remarketing and retargeting are two separate strategies for achieving this goal. Both strategies are critical during the research stages of the user funnel and can achieve lower cost per conversion goals than new client acquisition by reaching users who have already engaged with the website.
Remarketing is used to create a custom audience that will be followed by a particular message. Often marketers will use e-mail lists, mobile phone numbers, or any CRM information to import into a digital advertising platform whether search, display, video, or social media based.
Retargeting captures all website traffic and follows users after leaving the website regardless of action. Additional segmentation can also be applied when using website analytics to target users who have visited a particular page or performed an action.
To get started with retaining returning customers, request your account audit today.
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Why New Jupiter Media?
Since 2005, New Jupiter Media has been helping businesses of various sizes and verticals grow their results-driven digital marketing strategy and advertising profitability. As a Google Certified Premier Partner and a Bing Ads Select Preferred Partner, our staff regularly attend trainings with our partners and participate in cutting-edge ad beta testing before it is released to the general public.
Contact us today to learn more about Remarketing & Retargeting.