What is a Landing Page? Where do your users visit after they click the link to the website? Is it slow to load, hard to navigate, or difficult to take action? This series called “Landing Pages That Convert” will outline the basics of successful landing pages and...
How To Choose Keyword Bidding Strategies Imagine the Google Adwords auction for a moment. The keywords are set, the goals are established, and everything is enabled to go. A relevant query comes into the search bar and suddenly the opportunity arises to start...
How your site speed will affect your visibility on organic, mobile search On January 17th of this year, Google announced that website speed will determine visibility for organic, mobile search and will be implemented by July 2018. Other factors such as relevancy will...
When used together, site testing and analytics are incredibly powerful tools for increasing your profitability. Digital marketing provides an unprecedented opportunity for business owners to determine which marketing tools are working. You can track customers from...
Virtually anyone doing research on getting a website built is bound to come across WordPress. WordPress, as many know, is the world’s most widely used website content management system (CMS). However, many may not know the difference between wordpress.com and...