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Capturing Offline PPC Conversions with Google Project Beacon
Capturing Offline PPC Conversions with Google Project Beacon Many businesses use pay per click (PPC) advertising to make their brands more visible online. However, it can be difficult to work out how many of the customers entering a brick-and-mortar premises found...
Choosing PPC Platforms for My Business
Choosing PPC Platforms for My Business Pay Per Click ads — or PPC — are an important digital marketing strategy for any company that wants to grow their business. PPC ads help companies better control their advertising budgets. They also bring in more...
Picking a PPC Agency: What to Look For & FAQs
Picking a PPC Agency: What to Look for & FAQs For companies that are using digital marketing today, one of the most important strategies to focus on is Pay Per Click Advertising, or PPC. In PPC, companies pay to place ads on search engines like Google or Bing,...