Google’s 5 Ad Networks: An Overview There is no doubt that Google is the titan of the advertising world and is projected to generate about one-third of global digital advertising revenue in 2017, which is estimated to exceed $223 billion. Among many reasons, one...
Capturing Offline PPC Conversions with Google Project Beacon Many businesses use pay per click (PPC) advertising to make their brands more visible online. However, it can be difficult to work out how many of the customers entering a brick-and-mortar premises found...
