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How To Choose Keyword Bidding Strategies
How To Choose Keyword Bidding Strategies Imagine the Google Adwords auction for a moment. The keywords are set, the goals are established, and everything is enabled to go. A relevant query comes into the search bar and suddenly the opportunity arises to start...
Google’s 2018 Mobile Search Update
How your site speed will affect your visibility on organic, mobile search On January 17th of this year, Google announced that website speed will determine visibility for organic, mobile search and will be implemented by July 2018. Other factors such as relevancy will...
The Difference between Organic vs. Paid Digital Media
So, you own a business. You have ‘regulars’ and you get some great word of mouth business. Maybe you manage your own Facebook posts, and send out a circular in the local mailing. It’s time to take your company’s marketing strategies to the next level, so where to...