5 Common AdWords Mistakes, & How to Correct Them PPC campaigns have the advantage of delivering results quickly. That doesn’t mean, however, that getting PPC right is easy. To ensure the maximum return on your PPC investment, you need to know how Google AdWords...
4 Tips for Harnessing the Power of PPC There are tons of ways that digital marketers can harness the power of the Internet to grow a business, and one of the most effective is the pay-per-click (or PPC) ad. PPC ads allow companies to place ads on search engines...
Today, as part of the expansion of the Bing Partner Program, Microsoft named New Jupiter Media as one of a group of key partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network. As a Select Partner...
Last month, Microsoft announced it was purchasing LinkedIn for $26 billion. On its face, the acquisition might seem puzzling. Why would Microsoft want to buy a social network like LinkedIn? Well, it’s not the first time the company tried to get its hands on a social...
Google’s powerful free tool that simplifies data tracking and improves PPC performance. Have you ever done a Google search for a specific make and model of vehicle, only to have it start “haunting” you? Suddenly, ads for a 1999 BMW Z3 are popping up in the...