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Google’s 5 Ad Networks: An Overview
Google's 5 Ad Networks: An Overview There is no doubt that Google is the titan of the advertising world and is projected to generate about one-third of global digital advertising revenue in 2017, which is estimated to exceed $223 billion. Among many reasons, one of...
Capturing Offline PPC Conversions with Google Project Beacon
Capturing Offline PPC Conversions with Google Project Beacon Many businesses use pay per click (PPC) advertising to make their brands more visible online. However, it can be difficult to work out how many of the customers entering a brick-and-mortar premises found...
Choosing PPC Platforms for My Business
Choosing PPC Platforms for My Business Pay Per Click ads -- or PPC -- are an important digital marketing strategy for any company that wants to grow their business. PPC ads help companies better control their advertising budgets. They also bring in more qualified...
Picking a PPC Agency: What to Look For & FAQs
Picking a PPC Agency: What to Look for & FAQs For companies that are using digital marketing today, one of the most important strategies to focus on is Pay Per Click Advertising, or PPC. In PPC, companies pay to place ads on search engines like Google or Bing,...
Site Speed and Mobile Responsiveness
Site Speed and Mobile Responsiveness The quest to rank well in search results never ends. The goalposts are constantly moving; where once good rankings were all about the use of keywords and phrases, these days that’s hardly enough. There’s always something new to...
5 Common AdWords Mistakes, and How to Correct Them
5 Common AdWords Mistakes, & How to Correct Them PPC campaigns have the advantage of delivering results quickly. That doesn’t mean, however, that getting PPC right is easy. To ensure the maximum return on your PPC investment, you need to know how Google AdWords...
4 Tips for Harnessing the Power of PPC
4 Tips for Harnessing the Power of PPC There are tons of ways that digital marketers can harness the power of the Internet to grow a business, and one of the most effective is the pay-per-click (or PPC) ad. PPC ads allow companies to place ads on search engines...
How to Leverage Your Google AdWords Dollars Using Facebook Ads
Only about 3% of people who click on your Google ad will buy your product or sign up for your services right off the bat. That means a whopping 97% of website visitors who find your business via an ad on Google won’t buy from you the first time around. Since Google...
New Jupiter Media Recognized with Select Status in New Expanded Bing Partner Program
Today, as part of the expansion of the Bing Partner Program, Microsoft named New Jupiter Media as one of a group of key partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network. As a Select...
3 Easy Ways to Get Your Social Media Ready for the Holidays
Happy September! We’re recharged after Labor Day weekend, the kids have gone back to school, and we’re already planning our holiday marketing – are you? Believe it or not, Black Friday is just 12 weeks away. So even though you’re still soaking in the last of...
ESTABLISHED 2005