Google announced today that businesses can now target people searching online from any of 350 airports around the world.
This new addition to AdWords could be great for companies that offer products or services in or near airports; however, it could also prove invaluable for businesses that sell online products that travelers tend to seek, such as e-books, online video series, music, and other digital products.
Airport targeting with AdWords also offers businesses the chance to brand themselves to frequent travelers who regularly use mobile devices, tablets, and laptops while waiting for connecting flights or before loading the plane.
For information on how to target airport locations, check out Google’s page on geotargeting. While “airports” is a beta target type, Google seems confident that targeting airport visitors holds much promise for relevant businesses.
If you have questions about how to make sure your AdWords location targeting is on the right track, contact New Jupiter today!