Capturing Offline PPC Conversions with Google Project Beacon

Capturing Offline PPC Conversions with Google Project Beacon Many businesses use pay per click (PPC) advertising to make their brands more visible online. However, it can be difficult to work out how many of the customers entering a brick-and-mortar premises found that … Continue reading

Site Speed and Mobile Responsiveness

Site Speed and Mobile Responsiveness The quest to rank well in search results never ends. The goalposts are constantly moving; where once good rankings were all about the use of keywords and phrases, these days that’s hardly enough. There’s always something new … Continue reading

Separate Bids Coming for Tablets and Mobile Devices in AdWords

Last month, Google held its annual Performance Summit in San Francisco and announced several important AdWords updates. One of the most notable changes is the ability for marketers to adjust bids by device type. Previously, marketers could only specify bids for … Continue reading