Overview of Services – Paid Search & Social Media Management

Our Business: Lead Generation, eCommerce Sales, & Corporate Branding

Since 2005 New Jupiter Media has been creating and managing highly successful Digital Marketing campaigns.

Google AdWords, the Bing Ads Network, and Facebook Advertising have revolutionized Lead Generation, eCommerce, and Corporate Branding. It no longer matters if you’re a Fortune 500 company or a small start-up; the playing field is completely level.

All Paid Search accounts are opened in the name of the client and remain in the client’s control at all times. All work completed by New Jupiter Media belongs to the client.

In 2011 we added a new service – Social Media Management – where we create and maintain our client’s corporate Facebook and Twitter accounts. It’s our job to grow their online following by making several daily posts, and by engaging their customers in a positive dialog – enhancing the client’s brand.

We are a Google AdWords Certified Partner and a Bing Ads Preferred Company.

Located in central New Jersey, near Google’s East Coast Headquarters in Manhattan, we frequently meet with Google AdWords executives and our dedicated Google support team.

Please Contact Us today for your free evaluation or call (732) 497-0220 to speak with one of our Account Managers. We always answer the phone during business hours.

Paid Search Management (Pay-Per-Click Campaigns)

Anyone can create basic Google AdWords & Microsoft Advertising campaigns, but it takes a great deal of time and skill to develop and maintain campaigns that are both smart and cost-effective:

  • Keyword Analysis: Every business / keyword space is unique and requires an individualized approach. Thousands, maybe hundreds of thousands of keywords, grouped by theme are possible. Focusing on just 10 to 15 expensive keywords is a mistake. Our Account Managers take the time to expertly research and develop likely multi-word phrases for use as “keywords”. This enables us to EXACTLY target the customer you want AND to catch all cheap traffic, before beginning to compete on the expensive and obvious keywords.
  • Professionally Written Ad Copy: The Ad is the first thing a potential customer sees about your company. If poorly written, it can have a detrimental effect on campaign performance and your company’s reputation. Our Account Managers are highly trained to write targeted ad copy that is not only effective, but catchy and stylish, capturing the interest of the prospective buyers before the click. We’ll always be split-testing and refining ad copy, by theme / product, over time.
  • Technical Knowledge: Increasingly our technical knowledge of the Google AdWords and Microsoft Advertising systems is becoming the most important reason to hire New Jupiter Media. The tools are very powerful, but also very complex. New features & advertising policies are added or changed almost every week. It is a full-time job just keeping up-to-date and determining how to apply this knowledge to the campaigns. The introduction of Google Call Tracking, Google Remarketing, and major enhancements to the Google Display Network have completely changed how we design and manage our campaigns. Meanwhile, Microsoft Advertising, which is comprised of both Bing and the old Yahoo network, is feverishly improving their offerings to keep up with Google. Now Facebook Advertising is joining the party. Staying current is a top priority for New Jupiter Media.
  • Conversion Tracking: The correct installation and use of Google & Microsoft conversion tracking mechanisms is very important. New Jupiter Media will work with your existing site and web developers to implement these tracking scripts and processes. Knowing which keywords generate your clicks and impressions is only the beginning. To successfully manage your Paid Search campaigns we must know which keywords, traffic sources, and ads led to a successful sale or lead. And just as important: What traffic was a waste of money?
  • Dedicated Google & Microsoft Support Staff: Because New Jupiter Media has been managing accounts with Google and Microsoft since 2005 and because of the amount of spending in our care; both Google and Microsoft have assigned dedicated support staff to our company. This often enables to tackle difficult situations and rectify outages faster and more reliably than an independent advertiser could achieve.

Your dedicated Account Manager will monitor and manage all of your Pay-Per-Click Campaigns. Primary services include:

  • Data Collection and Analysis
  • Campaign Optimization
    • -Keyword optimization, additions, and deletions
    • -Adjustments to keyword bids
    • -Continuous split-testing of ad copy
    • -Continuous split-testing of landing pages
    • -“Quality Score” optimization
    • -Expansion of your campaigns to additional search engines and traffic sources beyond the “Big 3″
    • -Market Surveillance (keeping an eye on the competition)
  • Monthly Reports & Analyses

We’ll always be asking:

  • What keywords are the most profitable?
  • Are there new keywords we should add? Delete?
  • How much should we pay for a given keyword?
  • What Ad Copy converts the best?
  • What Landing Pages convert the best?
  • Should we recommend adjustments to your offerings or new website content?
  • What can we do to help grow your business?

Social Media Management

In 2011 we added a new service – Social Media Management – where we create and maintain our client’s corporate Facebook and Twitter accounts. It’s our job to grow their online following by making several daily posts, and by engaging their customers in a positive dialog – enhancing the client’s brand.

Basic Packages

We offer two basic packages:

  • For $500 per month, we will publish one (1) Facebook post and two (2) Tweets per weekday.
  • For $1,000 per month, we will publish two (2) Facebook posts and five (5) Tweets per weekday, as well as five (5) Tweets per weekend.

Advanced Packages

We also offer advanced packages for the company that wants more than just Facebook and Twitter. Visit our Social Media Management page for further information about our advanced packages and pricing.

The Tools and Technology Needed

Google AdWords, Bing Ads, and Facebook Advertising are all very different in terms of technology, client interface, and their approach to Search and Display Advertising. The technology each has developed to create and manage campaigns is not even remotely similar. To create and track thousands of keyword campaigns New Jupiter Media has developed proprietary tools and expertise for each company. We can have smart and cost-effective campaigns up and running with all three services in just a matter of days.