I recently attended a special event at Google, specifically for agencies considered “All-Stars” on the AdWords platform. It was exciting to represent New Jupiter Media as part of an elite group invited to Mountain View to hear from executives at Google on what online marketers should be focused on, entering 2013.
Zero Moment of Truth was one of the most important concepts presented at the Summit. Whether a user is shopping for a book, car insurance or a family vacation to Hawaii, the Internet has changed how and when users decide what to buy. At Google, they call this online decision-making moment the Zero Moment of Truth — or simply ZMOT.
Given the split second you may have from a potential customer, your organization’s ability to quickly capitalize on the “stimulus” is critical for success. Allow your company to think outside of the box and leverage their creativity, particularly where these ZMOT opportunities arise.
If you have any questions, please just let me know.