You can run, you can hide, but AdWords will now find you if you have a mobile signal. Initially debuting in Canada in early February Google has finally rolled their AdWords App out worldwide. Through the app users will be able to view fan favorite metrics such as click-through-rate, cost of conversion, impressions, along with a whole lot more. The app will also offer suggestion to the user whether it is to increase a bid for more impressions or raising your budget to get your clients more clicks
Molly Nash, Director of Digital Marketing at New Jupiter Media stated:
“The app will allow us to quickly and efficiently make changes in our accounts no matter where we are. It provides an easy to use solution, and will enable us to better meet the needs of our client’s.”
Currently the app is only available on the Android platform, but don’t be too worried there is indeed an Apple version on the way!