How To Choose Keyword Bidding Strategies

How To Choose Keyword Bidding Strategies

How To Choose Keyword Bidding Strategies Imagine the Google Adwords auction for a moment. The keywords are set, the goals are established, and everything is enabled to go. A relevant query comes into the search bar and suddenly the opportunity arises to start...
Google’s 2018 Mobile Search Update

Google’s 2018 Mobile Search Update

How your site speed will affect your visibility on organic, mobile search On January 17th of this year, Google announced that website speed will determine visibility for organic, mobile search and will be implemented by July 2018. Other factors such as relevancy will...
Google’s 5 Ad Networks: An Overview

Google’s 5 Ad Networks: An Overview

Google’s 5 Ad Networks: An Overview There is no doubt that Google is the titan of the advertising world and is projected to generate about one-third of global digital advertising revenue in 2017, which is estimated to exceed $223 billion. Among many reasons, one...
Picking a PPC Agency: What to Look For & FAQs

Picking a PPC Agency: What to Look For & FAQs

Picking a PPC Agency: What to Look for & FAQs For companies that are using digital marketing today, one of the most important strategies to focus on is Pay Per Click Advertising, or PPC. In PPC, companies pay to place ads on search engines like Google or Bing,...