by NewJupiterMedia | Feb 8, 2013 | News
Heads up! AdWords is ch-ch-ch changing as it relates to Mobile PPC, but hey, this is a good thing! This week, Google announced changes to their AdWords, allowing businesses to have more effective campaigns regardless of of time or place (which device) the consumer...
by NewJupiterMedia | Dec 28, 2012 | News
New in Quality Score: Measuring Quality Impact – Advertisers can now measure the impact improvement to quality scores would have on their account. Quality Impact is a new feature in Quality Score that forecasts how many more impressions could be generated by...
by NewJupiterMedia | Dec 21, 2012 | News
Google AdWords Geo-Targeting Settings: How to Stop Losing Money AdWords can seem like the “do-it-to-me” answer to on-line advertising–just sign up, pay, and let the reaping begin. But anybody who has actually bellied up to that table knows that...
by NewJupiterMedia | Dec 14, 2012 | News
Dialing up on click-to-call – Mobile technology is making it easier than ever for people to research products and connect with businesses while they’re on the go. In fact, research shows that 52% of smartphone users have called a business after looking for local...
by NewJupiterMedia | Nov 15, 2012 | News
Google announced today that businesses can now target people searching online from any of 350 airports around the world. This new addition to AdWords could be great for companies that offer products or services in or near airports; however, it could also prove...
by NewJupiterMedia | Nov 9, 2012 | News
On November 1st, after three years of litigation, Google and Rosetta Stone settled over allegations of trademark violation after Rosetta Stone agreed to dismiss the lawsuit. The lawsuit brought up myriad questions on the legality of bidding on trademarked terms, using...
