AdWords and YouTube

YouTube recently announced that it gets more than one billion unique visitors to the site every month. Considering that the company was created in 2005, this is quite the feat, but relatively common for Google. Google hit this same mark in June of 2011, after being...

This Week In AdWords News: Mobile

This week in Adwords, Google shared some interesting findings from their partnership with Nielsen regarding mobile conversions. While we are aware of the increasing number of mobile users, the default view from some advertisers was that users were searching on their...

40% of Google Users Don’t Know Which Ads Are Paid

In a recent study conducted by Bunnyfoot, a UX company located in the UK, up to 40% of consumers don’t know which ads are paid search ads and which ads are organic. Though studies over the years have shown that users typically click more on organic ads, in...

This Week In AdWords News

Heads up! AdWords is ch-ch-ch changing as it relates to Mobile PPC, but hey, this is a good thing! This week, Google announced changes to their AdWords, allowing businesses to have more effective campaigns regardless of of time or place (which device) the consumer...

Bing Ads: News and Updates

New in Quality Score: Measuring Quality Impact – Advertisers can now measure the impact improvement to quality scores would have on their account. Quality Impact is a new feature in Quality Score that forecasts how many more impressions could be generated by...