PPC Case Studies

New Jupiter Media currently manages Paid Search campaigns for about 175 clients. Roughly 80% of our campaigns are used for Lead Generation and 20% are true eCommerce sites. Check out some of our PPC case studies below, and give us a call to find out how to get your paid search campaign rolling.

We’re excited to report that Google had chosen two New Jupiter Media clients to highlight the benefits of using a Google Certified Partner,  namely US! –  New Jupiter Media.

To see the Case Study on Pali Adventures please click this link –  Google-NJM-PaliAdventures

To see the Millenium Limo Case Study please click this link – Google-NJM-MilleniumLimo

PPC Case Study: eCommerce – Ladies Apparel

The statistics below are for one month from one of our most successful long-term clients. We are particularly proud of this account. This eCommerce website features prominent brands of “Body-Shaping Underwear” and related items.

Monthly Statistics  
Impressions 26,209,680
Clicks 71,355
Average CPC $0.66
Conversion Rate 2.7%
Average Sale $79.15
Gross Sales $224,397
Apprx. Avg. Margin 50%
Total # of Sales 2,835
Verified PPC Sales 1,897
Other Sales 938
Total PPC Costs $56,134
Operating Profit $56,064

This  was the best month to date. The client originally ran their campaigns on their own.  Early on they had significant success generating sales of $30k to $40k per month, but then the traffic dried up and the competitive landscaped changed for the worse. When we were retained sales were running at about $8k per month.

For the first several months we were able to slowly grow traffic and sales to about $27k per month. Then in just two months sales reached over $80k per month. Within a few months we were consistently over $100k per month and we’ve been always been over $200k per month in sales, while retaining healthy profit margins.

Over a 20 month time period the campaigns have been steadily expanded into all major Paid Search engines and several tertiary services. More than 100,000 keywords are running covering all product specific and category keywords. Ad Copy has been continually optimized for the best Click-Through-Rate (CTR) and Conversion Rates. We use multiple tools to track conversions by keyword and source.

Please find below a recent reference written by this client for New Jupiter Media:“I’ve worked with Todd & his staff at New Jupiter Media going on two years now, and they have been AMAZING!First, he and his staff are top notch professionals. They are always available to me and act with lighting speed.

My particular business is very media driven. They will often create new campaigns, or modify existing ones, within minutes to respond to a product that has been featured in the media. There have been countless times when I have called and said, “One of our products is being mentioned on Oprah! We need to change our Ad Copy!” and, it is done literally within minutes! This quick action has resulted in MASSIVE increases in revenue. Their attitude and willingness to act immediately has equated to thousands of dollars which would not have been realized if I had to wait until the next day to adjust our campaigns.

Additionally, when media events occur, I can count on my Account Manager to monitor our campaigns not only from 9-5, but well into the night, to make sure the campaigns are converting as planned and spending is kept in check. You just won’t find this dedication and caliber of service in ANY other company.

Secondly, my business has EXPLODED since I have been working with them. Being unfamiliar with my products, they quickly educated themselves. This resulted in the discovery of thousands of additional keywords that are LOW COST, CONVERTING search terms. Anybody can put up a campaign with the obvious keywords and pay top dollar for clicks. But, they have taken the time to find all of the variations and alternative terms where the competition is LOW and the conversion is HIGH.

I could go on and on about specific instances when they have gone above and beyond what I would ever expect. But, the bottom line is that I honestly don’t have to worry about my PPC campaigns knowing that my campaign manager at New Jupiter Media is on top of things. I have complete confidence in them and I can focus on other aspects of growing our business.”

PPC Case Study: Lead Generation – Custom Interior & Exterior Doors

We’ve been running the Paid Search campaigns for this manufacturer of custom interior & exterior doors since July 2006 and been with us for over 8 years now!  They have a major factory and ship throughout the United States. Initially, they ran the campaigns on their own for a month or two before contacting New Jupiter Media.

This is a particularly interesting Case Study; below are some key statistics for a recent month.

Monthly Statistics  
Impressions 1,958,560
Clicks/Month 55,921
Avg. CPC $0.47
Conversion Rate 0.5%
Total PPC Costs $30,403
Total Cost /Lead $84.93
Total Online Leads 358
Est. Calls / Month 650
Total Calls or Leads About 1,000

This client may sell one elaborate front door directly to the Home Owner or supply a Contractor with 30 interior doors for an entire home. Traffic volume is significant in this keyword space, thus the issue is more one of pruning unwanted traffic than getting every possible click. When we first started running these campaigns the website was designed in such a way that the client would get 5 phone calls for every 1 online lead / quote form.

Quote forms are preferable because of the detailed information provided by the consumer that allows the Sales Executive time to gather detailed information before contacting the prospective buyer. Quote forms also allow New Jupiter Media to collect keyword conversion data which is then used to optimize our campaigns.

On the advice of New Jupiter Media, the site was redesigned to emphasize the Quote forms. The number of quote forms tripled and the ratio of quote forms to calls is now about 1 quote form for every 2 calls.

Because the traffic is so heavy, the goal is to steadily optimize / expand these campaigns while reducing the cost per lead. The majority of this client’s business now comes from our efforts.

Please find below a recent reference written by this client for New Jupiter Media:

“I wanted to personally thank you for all of your help with our Internet Leads. I could not be happier with my decision to use New Jupiter Media. I never imagined my business would take off like this! We are getting so many quality leads that we sometimes do not have enough time to answer the phones! Ours sales have tripled since you started helping us out. Keep working your magic!”

PPC Case Study: Advertising Supported – Travel Industry

This case study is quite unique at New Jupiter Media. This relatively new client is the owner of major advertising supported portal in the travel industry. We supplement their organic traffic with Paid Search traffic targeting specific offers by their advertisers. The offers change weekly, sometimes daily. The campaigns have been extremely successful for both our client and their advertisers. Many times, a particular advertiser has been “Sold Out” within a day or two and we have to take down the campaigns.

Here are some statistics for a recent mont:

Monthly Statistics  
Impressions 48,000,000
Clicks/Month 102,663
Avg. CPC $0.14
Total PPC Costs $14,821

The nature is of this model is such that there is a guaranteed profit on every click. Our client charges their advertisers $.20 to $1.00 per click. Our job is to get as much appropriate traffic as possible for the given offer at an average CPC of about 50% of what they are being paid by the advertiser.

Given this “Risk Free” model, our client is expanding the business rapidly.