Microsoft-LinkedIn Acquisition: 3 Predictions on How It Will Change Bing Ads

Last month, Microsoft announced it was purchasing LinkedIn for $26 billion. On its face, the acquisition might seem puzzling. Why would Microsoft want to buy a social network like LinkedIn? Well, it’s not the first time the company tried to get … Continue reading

Separate Bids Coming for Tablets and Mobile Devices in AdWords

Last month, Google held its annual Performance Summit in San Francisco and announced several important AdWords updates. One of the most notable changes is the ability for marketers to adjust bids by device type. Previously, marketers could only specify bids for … Continue reading

Should I Use or for My Site?

Virtually anyone doing research on getting a website built is bound to come across WordPress. WordPress, as many know, is the world’s most widely used website content management system (CMS). However, many may not know the difference between and – or … Continue reading

Relationships 101: How to Love Your Marketing Company & Make Them Love You

With Valentine’s Day right around the corner, the staff here at New Jupiter Media have been doing a lot of thinking about relationships: client relationships, that is. As our client base continues to grow, we find ourselves interacting with more … Continue reading