Bing Ads: News and Updates

New in Quality Score: Measuring Quality Impact – Advertisers can now measure the impact improvement to quality scores would have on their account. Quality Impact is a new feature in Quality Score that forecasts how many more impressions could be generated by optimizing under performing keywords.

Available across Bing’s global markets, this new feature works with advertiser’s keywords with a Quality Score below 6 (i.e. those filtered out during an auction), and estimates additional impressions generated after optimization. Forecasts are provided in real time, with expected impression volume categorized as follows:

High: could gain more than 500 impressions per day
Medium: could gain between 100 and 500 impressions per day
Low: could gain less than 100 impressions per day