Microsoft-LinkedIn Acquisition: 3 Predictions on How It Will Change Bing Ads

Last month, Microsoft announced it was purchasing LinkedIn for $26 billion. On its face, the acquisition might seem puzzling. Why would Microsoft want to buy a social network like LinkedIn? Well, it’s not the first time the company tried to get … Continue reading

Separate Bids Coming for Tablets and Mobile Devices in AdWords

Last month, Google held its annual Performance Summit in San Francisco and announced several important AdWords updates. One of the most notable changes is the ability for marketers to adjust bids by device type. Previously, marketers could only specify bids for … Continue reading

#SMX East 2015 Roundup

Missed this year’s SMX East? We’ve got you covered! We’ve rounded up some of the best articles, slides, and videos of SMX East presentations that were published following the conference. We’ve also included some of our favorite Tweets, complete with … Continue reading