Bing Ads: News and Updates

New in Quality Score: Measuring Quality Impact – Advertisers can now measure the impact improvement to quality scores would have on their account. Quality Impact is a new feature in Quality Score that forecasts how many more impressions could be generated by...

From the News – AdWords December 2012

Google AdWords Geo-Targeting Settings: How to Stop Losing Money AdWords can seem like the “do-it-to-me” answer to on-line advertising–just sign up, pay, and let the reaping begin. But anybody who has actually bellied up to that table knows that...

Google Engage All-Stars Summit – Fall 2012

I recently attended a special event at Google, specifically for agencies considered “All-Stars” on the AdWords platform. It was exciting to represent New Jupiter Media as part of an elite group invited to Mountain View to hear from executives at Google on...

Google AdWords: Click-to-Call Feature

Dialing up on click-to-call – Mobile technology is making it easier than ever for people to research products and connect with businesses while they’re on the go. In fact, research shows that 52% of smartphone users have called a business after looking for local...